Rulesware’s LaunchPoint™ Goes Live at Aruba Bank: A Milestone in Transforming the Dutch Caribbean Banking Landscape

Over the weekend of September 10th, 2023, LaunchPoint™, an innovative account opening and onboarding solution by Rulesware, went live at Aruba Bank, the largest commercial bank in Aruba. This implementation provides Aruba Bank with an orchestrated and fully automated end-to-end process for new account opening for both retail and commercial customers through onboarding, know your customer (KYC), and fulfillment. This implementation marks a major milestone in Aruba Bank’s ability to service its customers as well as prepare the bank for offering its customers and potential customers an online choice for new account opening which is fully automated.

This release marks the fourth milestone out of a series of five planned stages for the banks’ digital transformation. The fifth and final milestone is slated for mid-October, promising to provide LaunchPoint™ access to all the bank’s web users.

In this collaboration Rulesware is serving both Aruba Bank and Orco Bank, sister banks servicing four islands the Dutch Caribbean. Orco Bank services the communities of Bonaire, Curaçao and Sint Maarten. This strategic collaboration with Rulesware aims to establish Aruba Bank and Orco Bank as the premier choice for digital banking services in the region.

Rulesware CEO Anthony Lee was on site with Rulesware delivery and other bank leaders during the recent go-live. He expressed his perspective on the program’s success, stating: “Partnership is at the core of how we work with our customers. This latest release was made possible by Rulesware working with Aruba Bank and Orco Bank.” By placing the needs of their customers as the top priority, Rulesware has successfully put into production the business processes that align with the strategic goals of both banks.

About LaunchPoint™

LaunchPoint™ by Rulesware is a comprehensive client onboarding (COB) solution designed to streamline the transition from account inquiry to funded account in a single session. This omni-channel solution revolutionizes the onboarding experience, providing personalized and intuitive onboarding. It orchestrates customized product offerings, conducts KYC/AML reviews, facilitates product selection and setup, offers tailored cross-sale opportunities, and automates enrollment across various organization platforms, including ATM, debit, credit, and core systems. For a detailed description of LaunchPoint™, please visit Rulesware’s LaunchPoint™ page.

About Rulesware

Rulesware specializes in helping leading organizations achieve business transformation through the development and implementation of strategic BPM and business transformation initiatives. With a commitment to excellence, Rulesware distinguishes itself by leveraging a nearshore team, avoiding outsourcing to India or China. The company collaborates with clients across diverse industries, consistently delivering results-oriented BPM projects on time and within budget.

About Orco Aruba Holding

Aruba Bank is affiliated with Orco Group NV. The Orco Group NV is statutorily established on the island of Curaçao. Aruba Bank is established on the island of Aruba, as is the first commercial bank established in Aruba since 1925. Operating as Aruba Bank in Aruba and as Orco Bank in Curaçao, Bonaire, and Sint Maarten, the sister banks are recognized as leader in financial services across the Dutch Caribbean.


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