Combining Strengths to Co-Deliver Comprehensive AI-Powered Decisioning and Workflow Automation Solutions.
Las Vegas, Nevada – June 9th, 2024 – Adqura and Rulesware today announced a strategic partnership that unites their complementary strengths and assets to provide innovative, cutting-edge solutions for AI-powered decisioning and workflow automation across many industries and larger geographies.
By joining forces around common goals, the two organizations aim to set a new industry standard through innovative offerings that leverage Adqura’s deep expertise in one-to-one customer engagement and Rulesware’s robust experience and capabilities across the Pega platform.
“We are thrilled to announce our strategic partnership with Rulesware, an organization we are delighted to work with as they are an ideal cultural fit and offer complementary strengths,” said Kayvan Mahinfar, CEO of Adqura. “Our shared passion for quality ensures exceptional service delivery, and this alliance sets a new standard for comprehensive AI-powered decisioning and workflow automation.”
Anthony Lee, CEO of Rulesware, added, “Partnering with Adqura allows us to unlock immense value for our clients through synergistic solutions that combine our respective areas of specialization. Together, we will drive innovation, co-develop Pega native applications, and accelerate time-to-market for businesses seeking to deliver highly personalized and contextual customer experiences at scale.”
“We’re excited to see two of our valued partners join forces in this strategic alliance,” said Judy Buchholz, SVP, Global Partner Ecosystems at Pega. “Adqura and Rulesware’s combined expertise will be a powerful driver for delivering transformative customer engagement powered by Pega’s leading decisioning and workflow capabilities.”
The partnership will focus on joint go-to-market planning, co-selling, and exchanging ideas and best practices to leverage reusable assets and co-deliver cutting-edge solutions that harness the full power of decision management, real-time AI, and end-to-end automation to transform customer journeys across industries toward an autonomous enterprise.
About Adqura
Adqura is a global leader in one-to-one customer engagement solutions powered by Pega Customer Decision Hub. With deep industry expertise and focus on driving business value, Adqura helps organizations deliver personalized, contextual customer journeys across marketing, sales, and service touchpoints.
A Pega 1-to-1 Specialized and Pega Venture partner, Adqura provides strategy, implementation services, and managed services to enable end-to-end customer lifecycle management using best-in-class decision management and real-time interaction management capabilities. Adqura’s team of seasoned Pega experts across the Americas and EMEA empowers businesses to drive customer centricity at scale.
Founded in 2011 and headquartered in London, UK Adqura has regional offices in USA, Brazil, Turkey and India. For more information, visit adqura.com.
About Rulesware
Rulesware is a global leader in intelligent automation solutions powered by the Pega Platform. They help enterprises drive digital transformation by optimizing processes, enhancing customer engagement, and streamlining operations using AI Powered low-code automation.
With deep implementation expertise across Pega’s suite of products, Rulesware delivers end-to-end strategy, implementation, and managed services. Their certified architects, developers, and consultants leverage agile methodologies to rapidly build and deploy future-proof business applications.
Rulesware’s reusable accelerator components, pre-built industry solutions and Centers of Excellence enable organizations to innovate faster while maximizing their Pega investments. They partner with clients across industries like financial services, healthcare, insurance, communications, and government.
Founded in 2004 and headquartered in Schaumburg, IL, Rulesware has regional offices in Mexico and El Salvador. Learn more at rulesware.com.
About Pegasystems
Pega provides a powerful platform that empowers the world’s leading organizations to unlock business-transforming outcomes with real-time optimization. Clients use our enterprise AI decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on how Pega empowers its clients to Build for Change®, visit www.pega.com.
